In this sensory-driven episode of The Oak Effect, host Gus Zhu explores how cultural tastes shape the way we perceive oak flavors. From the preference for less sweetness in China and Japan to the love of vanilla, caramel, and nutty notes in Western cultures, oak aromas connect to culinary traditions around the globe. Gus also unpacks how spice-driven flavors like clove and cinnamon, along with just the right amount of smokiness, influence our enjoyment of oak-aged beverages.

Sometimes it’s not just about the oak flavors we get, it’s also about logistics, costs, and history. That’s why Rioja winemakers kept using American oak, and why Scotch whisky thrives in secondhand bourbon barrels. The story of oak is really the story of tradition and practicality meeting flavor.

Join us as Quinn unpacks the characteristics that make Jupilles oak so coveted, how it influences the sensory profile of wine, and the heritage behind this historic forest. If you're passionate about craftsmanship, terroir, and the unseen forces shaping your favorite vintages, this is an episode you won’t want to miss.

In this episode of The Oak Effect, host and R&D scientist Gus Zhu tackles a question he's frequently asked: What’s the difference between oak tannins and wine tannins? Gus demystifies this complex subject in an engaging and accessible way, guiding listeners through how tannins affect mouthfeel, their role in wine aging, and why oak-derived tannins behave so differently from those in grapes. With analogies, sensory explanations, and a touch of curiosity about the unknown, Gus shares why we’ve only scratched the surface when it comes to understanding tannins, especially those from oak.

What makes Chardonnay such a perfect partner for oak? In this episode of The Oak Effect, Gus Zhu—R&D Scientist and Master of Wine—dives into the chemistry and artistry behind one of winemaking’s most iconic relationships. From the creamy, buttery textures that wine lovers crave to the vanilla and spice notes that elevate the experience, we’ll explore how oak transforms Chardonnay in the barrel and the bottle.

Explore the world of classic oaked wines and learn how oak aging shapes their iconic flavors.

Explore the world of classic oaked wines and learn how oak aging shapes their iconic flavors.

Explore the world of classic oaked wines and learn how oak aging shapes their iconic flavors.

Explore the world of classic oaked wines and learn how oak aging shapes their iconic flavors.

What makes French oak refined and elegant, while American oak delivers bold, expressive flavors?

Explore the major types of aromas found in oak, how they interact with wine, and even how they appear in our daily lives.